Professing to be "world-class" is one of the surest signs that you are not

Professing to be "world-class" is one of the surest signs that you are not. Is it only me who gets their hackles up every time a business, an institution or even a region, declares that they are "world-class"? There is always more than just a whiff of desperation associated with this claim, in my book.

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